Novartis eDetailing platform

The Novartis Group is a global leader in healthcare, with core business areas in pharmaceuticals, consumer health, generics, ophthalmics and animal health. All companies in the Novartis Group are independent legal entities and responsible for the successful management of their own businesses. In financial year 2003 alone, the German Novartis companies achieved revenues of 1.2 billion euros and employed more than 4,000 people full time.

In order to expand their sales channels, they needed an innovative platform to enable doctors to contact their field sales representatives directly.

The doctors were to be given the option of new active registration and registration using a personalised TAN in order to access personalised and regional medical information and services. In addition to the comprehensive user and content management system, the specifications particularly called for flexibly configurable interfaces and links to external systems (e.g. user and content import/export, clearing and newsletter export).

artnology GmbH took responsibility for the entire concept, implementation and support of the eDetailing platform. Building on licence-free, longstanding components, artnology developed a system to meet the customer’s wishes for the easy administration of customers, including the personalised/regional content. The specifically developed administration front end guaranteed the convenient processing of medical information, while a comprehensive user administration system enabled smooth field sales support.

• Java 2 Enterprise Edition (J2EE)
• JRF object-relational persistence layer
• Barracuda MVC Framework
• Tomcat Servlet Engine
• Oracle DBMS
• Comprehensive CRM system with separate login, registration and authentication procedures. TAN registration
• CMS functions for personalised, regional exchange of information
• Archiving and protocols for all user actions during platform activity
• Fully automated online validation and consistency checks
• Generic, configurable export/import interfaces for validation and administration of users and content
• Fully automated clearing and newsletter export